Investing in Arts, Culture, Heritage, and Science for All.

Vancouver’s Cultural Access Program is called Inspire Vancouver and is rooted in the community goals outlined in the Culture, Arts & Heritage Plan, adopted in 2018. It was created in response to strong community support for stable, public investment in local non-profit cultural organizations. A 0.1% sales tax will fund a dedicated revenue stream and is expected to generate up to $7 million annually for seven years, with the possibility for renewal in 2031.

The four parts of the brand mark reflect the four pillars of the program: Arts, Culture, Heritage, and Science. The logo relates to the main City of Vancouver logo by sharing a color palette and typography styles, while bringing it’s own inspiring, colorful flare to the visual space.

Collaborative partners: Abby Swain & Sabrina Volante