CLYNK Identity questionnaire

Goals:
+ Create one vibrant, fun identity for the CLYNK consumer brand.
+ Make some small tweaks to original logo to create Technology voice.

Where does the slider land on a spectrum of saving money vs saving the planet?
Eco-conscious, recycles, spends more time outdoors than indoors, age, gender, etc.
Humor? Art? Do you envision having some type of creature or character that is somewhat of a mascot- allowing people to connect to the brand in a way that is beyond the action of recycling.
 

Thank you!