a. Presentation: visual ideas about style, color, light etc. // young, gender neutral, new
b. Tone: communication-related adjectives. // serious, trustworthy, confident
c. Personality: human like attributes. // experimental, curious, reliable
d. Values: abstract notions that are unique to your company’s mission // collaborative, honest, committed
Examples of household brand personalities:
a. REI: Outdoors lover
b. Target: Bold
c. Whole Foods: Earthy/Peaceful
We understand JB leans more towards classic, black and white, muted nature tones, etc. but if you have reference images or specifics in mind, feel free to forward those via email.
Barn, mountains, trees and a house were mentioned during the meeting. Feel free to forward any additional reference imagery via email, specifically in reference to architecture (a barn or farmhouse) if you'd like that included in one option.
Woman-owned and operated, family run, modern farmhouses, etc.
a. Wordmark: text-only logo (FedEx, Coca-Cola)
b. Combination mark: type in combination with imagery (Starbucks, MasterCard)
Business cards, stickers/labels, product packaging, apparel, hang tags, etc.