Moody Mountain Farm Questionnaire
Describe all the services you provide at this venue.
How long has this property been in your family? When was it built? How ingrained in the community is it?
Describe this property's history
What is your target market? Mostly brides? Describe your clientele. Where do they hang out?
Where does your brand fall between these opposing characteristics?
Masculine/Feminine Simple/Intricate Grey/Colorful Conservative/Extravagant Approachable/Athoritative Necessity/Luxury Fun/Serious Professional/Casual Modern/Classic Sporty/Elegant Extreme/Safe
Describe the landscape. What do you tell people on the phone when they call and ask about the venue? What are the views around the property, is it mountainous, is there a river or creek, is it mostly wooded, are there rolling fields, are there animals, etc.
Share 5 adjective or words that best describe the experience at this location.
What are names/sites of comparable venues? What do you like and dislike about their branding?
Do you have a style benchmark in mind ie: geometric, minimalistic logo with simple line art vs. a hand drawn or highly detailed artwork?
Do you have specific guidelines; do’s and don’ts for this brand identity?
Stylistically, would you say your new branding should lean towards the history of the farm or lean more modern? (Base this off your target audience- what will they respond best to?)
Provide a brief 1-2 sentence summary to be used in SEO sections of the backend of your site. Include as many keywords as possible (words you expect people search for when looking for a venue like this one)
Anything else you would like to share with us about the look/feel/voice of the Farm?