Arrow Bread Company Branding Questionnaire

What sets ABC apart from it's competitors? How is ABC different?
What brands do you admire?
Masculine/Feminine Simple/Intricate Grey/Colorful Conservative/Extravagant Approachable/Athoritative Necessity/Luxury Fun/Serious Professional/Casual Modern/Classic Sporty/Elegant Extreme/Safe
Did you want to keep the original orange and gray palette you created? Is arrow imagery a MUST in the new logo?
 

Thank you!