Restorative Justice rename & rebrand
Retreat talking points: ideas for name, colors, imagery, iconography, logos you love, logos you dislike, apparel that people are excited to wear.
Please describe your organization in as much detail as possible. What do you do? What's your mission? Is there an age limit?
Is there a meaning behind the name that you would like portrayed in the logo design?
What pain points do you solve for your community? Can you turn these into three messages your brand needs to communicate i.e. why your audience believes in you?
How do the planning groups work? How does funding work so participants get paid?
What does restorative and transformative justice mean to your organization? What's the difference and do you align with both equally?
Where do you envision RJIM in 5 years? 10 years?
How do you envision making RJIM more understandable, inviting, recognizable and accessible?
What work has RJIM done that you're most proud of? Initiatives, policies, resources, think tanks, partnerships, etc.
Does RJIM have any competitors, or any other companies doing similar work in a similar space?
Please provide names and websites if applicable. What brands do you admire? Are there identities you like or dislike? Please explain.
Please share 5-10 adjectives/attributes/emotions that best describe your business (gender-neutral, minimalist, etc.)
Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?
How do you attract volunteers? How much volunteer work makes up the day-to-day at RJIM?
Tagline: would you like to include a tagline or established date in the logo?
Are there any special applications we should be aware of in your plan - specifically for where the branding will live? Apparel/tote/stickers, etc.
Anything else you would like to share with us about the look/feel/voice of your brand?
Typically, we provide 6-8 options in the first round. Some feel that that is too many to choose from, and find it confusing and difficult. Some appreciate seeing our whole process and hearing about what we feel works and doesn't work from a designer/visual viewpoint. Would you prefer to see a distilled presentation with just our top 3-4 marks or to see everything?