City of South Portland
In 2019, the City of South Portland assembled a discovery group of residents, business owners and city officials to envision a new visual brand for the City. Portland Design Co was brought on board for technical support to help bring their vision to life. Three years and a pandemic later, the brand launched just in time for the City’s 125th anniversary.
Deliverables
Brand identity
SoPo To-Go campaign
Holiday Business Outreach campaign socials