updated visual identity for Clark Vancouver Television (CVTV). We simplified the logo for better legibility and developed an accessible brand color palette that speaks to the City of Vancouver and Clark County palettes, with some fresh additions to represent the four key areas CVTV covers: County, City, Community Events, and Elections.

PDC also designed the City of Vancouver’s brand in 2023! These brands are designed to work together while having their own unique vibe. It’s been fun to see the new look across their website, social media, on-air graphics, and more.

Collaborators:
Abby Swain Design
Meeting photo in YouTube mockup by Mike Schultz
Skyline River photo from City of Vancouver

Deliverables

Brand identity refresh
Letterhead
On-air screen templates